How to Sell Without Selling
I hate salespeople. I especially hate the ones who doggedly pursue me hocking their wares even after I’ve repeatedly told them I’m not interested. The worst of the lot end up with a special caller ID in my phone so I know what to do when they call: “Don’t Answer,” “Moron – Don’t Answer,” “Clown from New York – Don’t Answer,” and for the worst offender, “DON’T &$^%@*&@!* ANSWER!” I asked myself the other day if perhaps I have a similar caller ID in a prospect’s or client’s phone. I’m hoping I don’t (and if I do and you’re reading this, I’m sorry I was so pesky at some point and hope you’ll take my call next time). I’d like to think I’ve found a way to sell without selling which leads people to want to pick up and take my calls. Before you stop reading and say “I’m not a salesperson” – keep reading. We’re always selling. Whether you’re out searching for a job (selling yourself), looking to hire someone (selling the role and your company), or convince people to adopt a recommendation (selling ideas), you’re always selling something and the following guidance can help you be more successful in those efforts. So here’s the trick to sell without selling: stop selling. Huh? When you’re selling, you’re pushing a product (product, service, yourself, the role, etc.). When you’re pushing, you aren’t listening for the needs of the buyer. If you’re not meeting their needs with what you’re selling, they’re not going to buy. Period. Or if they do buy, they’ll do so grudgingly and will only work with you that one time. There’s a better way to sell that will get you better results.
