Participants learn 1) what a business story is, 2) when to tell stories and when not to, and 3) how to craft stories for maximum impact. This includes learning techniques for:
How to choose the right story
Proper story structure
The use of emotion, surprise, dialogue, and length
Telling stories with data
Where to find stories
The course is highly interactive with case studies, exercises, and time dedicated to brainstorming stories your organization most needs to develop. Participants are expected to bring their own story idea to class and develop it throughout the day.
After class, participants are enrolled in a 6-month Extended Learning Program to help turn the new skills into a habit. New training modules arrive every two weeks and include exercises and prompts to help review key concepts, practice skills taught in class, and learn more about additional storytelling topics.
The target audience for this course consists of individuals in analytical or persuasive roles at mid- to senior levels of corporations (e.g., analysts, managers, mid- and senior-level executives). The value of this course to the participants and to the organization as a whole are:
An ability to create messages fueled by stories to advance their business goals
Quicker audience connections by addressing their concerns and pain points
Increased confidence in storytelling which reduces over-reliance on excessive data thereby saving time and money
Clearer communications leading to more efficient and effective decision making and reduced decision making time
Learn the importance of storytelling in the following video. You can view an online version of the course on LinkedIn Learning.
Please contact us to arrange for this course to be taught at your organization.