Learn what a commit goal is and what you should consider when creating one.

When you set goals, I encourage you to set two kinds of goals. The first is a commit goal and the second is a stretch goal.

A commit goal is something you’re committing to do for the organization. If you miss it, you can get fired. There should be extreme consequences for missing a commit goal. To build your commit goal, work from the bottom up. Work directly with your team and have them make commitments to you as far as what they’re going to deliver for their goals. You’ll then need to reconcile the team’s commits and make sure they all add up to your commit to your organization. 

At one point I had three different teams and we were tasked with a major cost reduction project. My boss came to me and asked me how much cost reduction would I commit to removing from the system. I went to my teams and I asked them how much cost they could take out, and I asked them for their goals. They gave me commit goals of one and a half million, two million, and three million dollars, for a total of six point five million dollars that they would commit to.

When I went to my boss, I hedged on that number a little bit and I told him I could commit to six million dollars. Now, he knew better and he knew I was hedging a little and he pushed me on it. He eventually got me to a point where we negotiated and I committed to six point two five million. Over the plan period, we exceeded that goal and we hit seven million dollars of cost reduction. Obviously there were no negative consequences for the team, but the result of having that commit was the entire team was focused on delivering six point two five. We tracked it over the course of the year. It was something that was at the top of our priority list because we knew we had to deliver it to the organization. Our commit was fed into the budgeting process at the beginning of the year and by doing so we ended up with a very accurate budget that people could plan for.

When you’re creating your commit goal, sit down with the team and make sure they understand what they’re committing to is going to have implications. The organization will plan based on that number and if they miss that number, there will be consequences for them and for you. Having that clear commit will drive the focus you need in terms of achieving a goal and making sure that the rest of the organization can plan for what you’re going to deliver.

Want to learn more about setting team and employee goals? How about taking an entire course on it? Go directly to the course and start learning how to create a culture of strategy execution. The entire course is available at LinkedIn Learning. Enjoy!

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Once you’ve established your commit goals, you should also set stretch goals. Learn how to use the one-third, two-third method to set a stretch goal. 

In addition to setting a commit goal, you should also set a stretch. A stretch goal is what’s going to push people to achieve more. It still needs to be achievable when you go back and look at SMART goals, but it won’t have a guarantee of success. More often than not, you’ll fall short of your hitting your stretch goal. If you’re always hitting your stretch, you’re not stretching far enough.

So why should you set stretch goals? Well, if you only set a commit goal, the team might coast once you reach it. They’re going to say, “Well, we hit our goal. We don’t have to push ourselves so hard. Let’s just relax and get to the end of the year.”

A stretch goal gets them to continue performing. Once they hit the commit, there’s still something more that they can go out and achieve. A stretch goal can motivate and excite people. When they hit it, it creates a sense of shared achievement that’s going to build morale and team identity. Stretch goals force people to think differently.

Many times, a commit goal is based upon what people know they can do. They don’t challenge constraints or look for new ways of doing things. A commit goal is about getting things done and doing it the way we’ve always done it. A stretch goal gets them to challenge assumptions. They’ll look at the business differently. They’re going to be willing to make large changes and they’re going to take risks to achieve that stretch. A stretch goal helps them build new skills from trying new things.

So by combining a commit goal that they can achieve and they can deliver to the organization, and a stretch goal that pushes them to improve their performance, you’re getting the best of both worlds.

The one-third, two-third method for stretch goals

I often get asked, “How can I set a good stretch goal?” I like to tell people to use the 1/3, 2/3 rule. For the gap between your commit and your stretch, your team should have a good sense for how they might close 2/3 of that gap, and no idea for where the other 1/3 will come from.

Why 1/3, 2/3? Well, if it’s more than 1/3 that they don’t know where it’s going to come from, they’re going to give up and just say, “This is too hard. I don’t have any ideas.” If it’s less than 1/3, it may be too easy and they might coast. To create this list and understand what this 1/3, 2/3 is, gather a list from your team for ideas beyond the commit and add them up.

Let’s walk through an example. Let’s say we set a commit goal of X, and now we’re trying to figure out what the stretch is. I tell the team, “I need all your best ideas for how we’re going to drive revenue beyond that commit event.” The team goes off, they come back with their ideas, and they come up with $2 million worth of ideas. Now these will be hard, but they have a reasonable idea of how they can capture $2 million. That two million is my 2/3. What I need to do next is add another third beyond that. When you look at the math, you just divide that two million in half and add it. So I would add another $1 million, and then I’d have a total stretch goal of three million. Now let’s look at that 1/3, 2/3. 2/3 of that $2 million, they have ideas. 1/3 of it, $1 million, they don’t know where it’s going to come from. They’re going to have to innovate to find that incremental $1 million.

When you set your stretch goals, following this 1/3, 2/3 rule will help you identify ideas and make that stretch feel like it’s something they can get, but it will still push them beyond the ideas they’ve already got, and hopefully drive incremental innovation.

Want to learn more about setting team and employee goals? How about taking an entire course on it? Go directly to the course and start learning how to create a culture of strategy execution. The entire course is available at LinkedIn Learning. Enjoy!

Did you enjoy this post? If so, I highly encourage you to take about 30 seconds to become a regular subscriber to this blog. It’s free, fun, practical, and only a few emails a week (I promise!). SIGN UP HERE to get the thoughtLEADERS blog conveniently delivered right to your inbox!

Learn how to identify distractions and focus your team on the most strategically important initiatives for your organization.

In a fast paced world, there is no shortage of distractions. Side projects, interesting new ideas, and the crisis of the day can divert resources from key strategic initiatives. In isolation, pursuing these small ideas make sense, but when you put them in the broader context of your strategic initiatives, you get to see exactly how nonstrategic these distractions are. You have to remind people of their priorities. Eliminate these resource-draining distractions. Chasing these ideas prevents your strategy from being executed. Read more