Growing your business means building strong and lasting relationships with clients. This requires deliberate focus on understanding client organizations, becoming a trusted advisor, and engaging with clients on their most important issues. The course covers:
- Building client relationship maps and techniques for turning clients into fans, allies, and champions of your work
- Becoming a trusted advisor by learning how to be credible, candid, daring, consistent, and cooperative
- Engaging clients through a balance of asking questions and offering answers in order to understand their true needs
- Assessing client situations to identify the biggest problems they face and how to help them break those problems down into manageable issues
During the session, you will have in-depth discussions on these approaches for building relationships and influence within client organizations. You’ll also build your own plan for how you can work more closely with your clients to broaden and deepen your relationships with them.
The target audience for this course is anyone who interacts with client or customer organizations. This can be salespeople, client success teams, business development and partner development associates, and anyone else who is tasked with strengthening client relationships. The benefits of these approaches are:
- Improved support for your work in client organizations
- Better access to clients on their most pressing issues
- Increased client engagement for your services
- Expanded client relationships that create more collaboration and sales opportunities
