Customers don’t care how much you know until they know how much you care. Learn how to improve your sales pitch by taking the time to understand your customers.
Even if you are the best sales person with an airtight pitch, you might fumble your sale if you don’t make space to listen to what your customer has to say to you. Steamrolling ahead without listening to your customer will cause you to miss key cues about what’s important to them, their hesitations, and their goals. Without this information, you’ll never achieve value alignment.
Listening well is your single biggest asset when it comes to selling. People fundamentally want to be understood, but many salespeople get so caught up pitching their latest whiz-bang widget that they don’t stop to investigate whether their customers even want or need it in the first place.
This is why, as a seller, one of the most important skills you need to develop is empathetic listening. I learned early in my career that people don’t care how much you know until they know how much you care. To be an empathic listener is to understand someone intellectually and also emotionally. Read more