As customers’ needs become more diverse, the managers of the future must adapt to meet their demands.
Today’s post is by Jonathan Byrnes, author of CHOOSE YOUR CUSTOMER: How to Compete Against the Digital Giants and Thrive (CLICK HERE to get your copy).
Managing at the right level is the most important element in effective management in the Age of Diverse Markets. This is a huge change. In the prior mass markets era, companies had homogeneous markets, so they needed to plan and coordinate only at the executive level, with the rest of the company’s managers focusing on their respective functional specialties. Today’s markets are rapidly becoming highly fragmented, reflecting diverse customer needs. This requires a much more decentralized set of management structures and processes, which strongly affects managers at all levels of a company’s organization. Read more