What you say, how you say it, and the medium you choose to communicate your message matter as much today as they did last century
In 1964, Marshall McLuhan coined the phrase “the medium is the message” in his book Understanding Media: The Extensions of Man. He made this comment at a time when text messaging, FaceTime, and Zoom calls were but fragments of imagination in the pages of a Robert Heinlein novel.
There were far fewer communication mediums in the 1960s than today, though McLuhan’s phrase still has merit.
What you say, how you say it, and the medium you choose to communicate your message matter as much today as they did in the middle of the last century. In this post are the three factors you need to consider when selecting a medium for your message if you want to have the desired impact. Read more