Making Your But More Powerful
Today’s guest blogger is Brian Ahearn who has written here before. Once again, we’re talking about buts. Sorry – I couldn’t resist acting like a third grader there. Take it away Brian before this goes further downhill…
A few weeks ago I read Mike’s article Managerial Miscues: The But(t) Sandwich (Reprise) and told him I really liked it but…
The article addressed how people often blow it when it comes to bringing about behavioral changes because all too often they want to appear nice so they say something nice then finish with “but…” and take the other person to the proverbial woodshed. Not effective management.
I teach classes on ethical influence and persuasion and one of the things I talk about with people is the power of transitional words like “but” and “however.” We focus on how to strategically use those words to make the most effective presentation because small changes can make a big impact!
Here’s the basic teaching point for you to remember when it comes to transitional words – people forget what comes before “but” and focus on what comes after. For example, has anyone ever said this to you, “Honey, I love you but…”? Odds are, all you remembered was the hammer falling after hearing the word “but.”
So how can you use your but better?


