Lessons from Leonidas the Spartan King: Why Shrinking Your Business is Smart
Today’s guest post is written by Brian Ahearn (no, that’s not his picture at left). Brian’s one of the most knowledgeable guys I know on the subject of influencing people (which is why he’s been a guest here before). Enjoy!
I conducted a workshop recently called Principles of Persuasion. During a break, one of the students said she’d had a conversation with her five-year-old son and expressed parental surprise over something he said. She told him she was going to a meeting about leadership at work. He told her they had talked about leadership at school and he knew what a leader was. He said leaders were people who had followers. Simple and to the point, his definition was right on. Out of the mouth of babes!
Let’s look at this leader/follower idea as it applies to the online world. If you’re on Twitter then you follow people and people follow you. In a sense, for those who follow you, you’re a leader. You might be a leader by virtue of your expertise in an area or simply because people find you interesting. But, by definition of our young friend, people have chosen to follow you and therefore you’re a leader.




