Do You Sound Like a Hypereducated Idiot Who Swallowed a Thesaurus?
It’s unreal how buzzwords and bullcrap have completely permeated our language and our businesses. It’s almost unconscionable how we simply tolerate it rather than pushing hard to get back to simplicity. I was reading an industry magazine this morning and came across a quote in one of those little quote boxes. I decided to read it (after all, they set it aside in a quote box *and* put the guy’s head shot in the box too therefore he must be superbrilliant to rank a head shot and a quote). First I had to see whose brilliance I was about to have the pleasure of reading. The guy is an EVP of Global Strategy for a very reputable firm. I got all tingly. This was gonna be some life-changing stuff. I was sure of it. Then I read this: “To successfully address senior management’s concerns, human resources leadership needs to embrace its strategic role as an executive partner, and define and execute a holistic human capital management strategy that builds a superior corporate culture based on performance and accountability.” My head exploded. It was like the guy had been force-fed Roget’s and the last twelve years of Harvard Business Review. I was completely dumbfounded – not because of the brilliance of his insight but because of the complete load of crap that had been spewed onto that page killing hundreds of trees (Oh! The humanity!). I wish Kanye had been at that interview: “Imma let you finish but… Mike can say that in about 50% fewer words.” So here’s my take on what the guy was really trying to say:
