The Power of Emotional Appeal
Leaders use emotions, not logic, to inspire their teams to do great things. By following a few simple principles, you can create an emotional appeal that resonates with your audience. Today’s post is by Chuck Garcia, author of A Climb to the Top (CLICK HERE to get your copy). When the United States Olympic hockey team glided onto the ice to face the Soviet Union in Lake Placid, New York, on Feb. 22, 1980, Cold War tensions had reached a boiling point. A year earlier, the Soviets invaded Afghanistan, rekindling simmering tensions between the two superpowers. The winner would advance to the finals to play for the gold medal, but there was far more at stake in upstate New York in 1980 than mere Olympic glory. The game came to take on a great deal of symbolic importance. It was Communism versus Democracy. Centralized Control versus Free Markets. East versus West. Before the match, things looked bleak for Team USA. Having lost to the Soviets ten to three in a previous exhibition, the Americans were given zero chance of winning by the media and hockey pundits. The Soviets were the most dominant team in the history of Olympic sports. With a win-loss record of sixty-two to six, they arrived at Lake Placid having won four straight Olympic gold medals. The odds makers had them easily skating their way to a fifth. They practiced eleven months of the year and played with a remarkable unity of effort. The Americans were amateur college athletes, cobbled together by a combination of opportunity and circumstance. Luckily, Team USA felt that this time they had an advantage. Their coach was an inspiring leader named Herb Brooks. A two-time Olympian himself, he was considered a “driven perfectionist” by his players. According to one of his players, […]
