3 Common – and Dangerous – Myths About Business Plans
Business plans aren’t only for entrepreneurs. Any new venture requires thorough planning before you launch it if you want a reasonable chance of success. There are a lot of myths about business plans out there. Today I’d like to debunk three of the biggest ones.
It’s exciting launching a new business. Whether you’re building a new venture from scratch or creating something new within a large corporation, remember the old adage that “only fools rush in.”
One of the biggest mistakes you can make during an exciting launch is saying, “I’m too busy to write a business plan.” More often than not, that lack of planning will come back to haunt you.
There are three common myths about writing a business plan—and buying into them can signal the beginning of the end for your venture.
Myth 1: Business plans are only for new startups seeking funding
“I don’t have to write a business plan! I’m not launching some brand new startup.”
Notice it’s called a “business plan”—not a “startup plan.” If you’re going to invest in building a business venture, you need to think things through. You’ll be risking money, time, energy, and effort in the hopes of building something great. Isn’t that investment worth a little planning?
A good business plan will help you think through how you’re going to spend those investments wisely. It’ll also point out where your biggest risks are and provide direction on how you can mitigate them.
If you are launching a startup, you absolutely need a business plan even if you’re not seeking outside funding. You’ll be investing your own personal time, energy, and funds and those investments come with a true opportunity cost as well.
But business plans for existing organizations looking to expand or build new divisions are even more critical than business plans for startups. The stakes are much higher for larger businesses simply because the investments are larger and a failure of the new venture can also harm the existing business.
Myth 2: Writing a business plan is a huge ordeal
“Business plans take forever! I don’t have time for that! I need to be working on launching the business!”










