As the world continues to change, organizations can benefit from adapting their marketing strategies. Michael Stahl shares ten ways to make the most of your marketing efforts in 2021.
Today’s post is by Michael Stahl, CMO at SERVPRO (CLICK HERE to learn more).
The year 2020 brought both challenges and opportunities to marketing professionals. In fact, that’s probably an understatement. But the year has come to a close (thank goodness!), and it’s time to look ahead to hopefully brighter, safer, and more profitable days. As we shift our sights to 2021, I’ve put together ten marketing basics that can help you build a strategy to increase engagement, market share, and revenue.
Reposition your product for modern consumer needs
Considering we don’t know when the global pandemic will end, nor fully understand its long-term repercussions, we need to Read more
https://i1.wp.com/www.thoughtleadersllc.com/wp-content/uploads/2021/01/20210117-Calendar-Flip-2021.jpg?fit=1280%2C859&ssl=18591280Mike Figliuolohttps://thoughtleadersllc.com/wp-content/uploads/2019/05/logo.pngMike Figliuolo2021-01-18 08:00:202021-01-21 21:50:25Marketing 101 As We Head Into 2021
It’s time again for our annual year in review list of the BEST posts we’ve published over the last 12 months. Welcome to the 2017 edition of The Figgies (our NINTH YEAR of em! Wow!) which are the awards we give ourselves for writing awesome blog content (here are the 2009, 2010, 2011, 2012, 2013, 2014, 2015, and 2016editions of those awards).
This is an annual event at the thoughtLEADERS Blog. This list is comprised of our most viewed, most forwarded, quirkiest, most provocative work. Enjoy. Share. We’ve loved writing them. We hope you’ve enjoyed reading them. I don’t ask a lot of you folks so I have two small requests as your holiday gift to me (you are getting me something, right?):
1. Invite all your coworkers, friends, and family to come check out the blog and become readers. The only way we all get better is by raising everyone’s game. I’m not asking a lot here. If you found this blog helpful at all this year, here’s your chance to return the favor for all our hard work. Just email folks and tell ’em to come take a look.
2. Pick up a copy of my books. They make great holiday gifts for the professionals in your life. The titles include:
https://thoughtleadersllc.com/wp-content/uploads/2019/05/logo.png00Mike Figliuolohttps://thoughtleadersllc.com/wp-content/uploads/2019/05/logo.pngMike Figliuolo2017-12-13 06:50:572018-12-28 19:22:17Best of thoughtLEADERS 2017: Our 9th Year of Badassed Blogging
It’s time again for our annual year in review list of the BEST posts we’ve published over the last 12 months. Welcome to the 2016 edition of The Figgies (our EIGHTH YEAR of em! Wow!) which are the awards we give ourselves for writing awesome blog content (here are the 2009, 2010, 2011, 2012, 2013, 2014, and 2015 editions of those awards).
This is an annual event at the thoughtLEADERS Blog. This list is comprised of our most viewed, most forwarded, quirkiest, most provocative work. Enjoy. Share. We’ve loved writing them. We hope you’ve enjoyed reading them. I don’t ask a lot of you folks so I have two small requests as your holiday gift to me (you are getting me something, right?):
1. Invite all your coworkers, friends, and family to come check out the blog and become readers. The only way we all get better is by raising everyone’s game. I’m not asking a lot here. If you found this blog helpful at all this year, here’s your chance to return the favor for all our hard work. Just email folks and tell ’em to come take a look.
2. Pick up a copy of my books. They make great holiday gifts for the professionals in your life. The titles include:
https://thoughtleadersllc.com/wp-content/uploads/2019/05/logo.png00Mike Figliuolohttps://thoughtleadersllc.com/wp-content/uploads/2019/05/logo.pngMike Figliuolo2016-12-21 06:02:002016-12-11 13:15:46Best of thoughtLEADERS 2016: A Basket of Kickass
Differentiating your business and making it stand out isn’t about cosmetic external attributes. It’s about sharing the internal elements that make your business different.
Today’s post is from Winnie Brignac Hart, co-author of Stand Out (CLICK HERE to get your copy).
Today, we’re bombarded with marketing messages from every side – the New York Times estimates over 5,000 messages every day. Marketers used to try to reach consumers at home watching TV or reading newspapers and magazines, but now advertisers reach consumers in real time, trying to catch their attention at every turn. It’s absolute sensory overload as companies press harder to make their brands stand out.
My sister, Lorrie, and I are identical twins. Because we are identical twins, we know a lot about the confusion and frustration that comes from a lack of clarity when things look the same. It has taught us a simple truth about differences.
We live in a world that appreciates and expects individual differences in appearance and behavior. So when we encounter two identical individuals, this experience challenges our beliefs about the way that the world works. Of course, identical twins are never exactly alike, and some differ in profound ways. Yet we can’t stop ourselves from comparing them and trying to find the differences that help us to tell them apart. By taking a closer look at twins, we can learn a great deal about the concept of differentiation. When I look at my twin, I can experience how others view me – and actually see myself from outside of myself.
I did not think about it much until I was almost 13. Around that time, I remember clearly that looking and being different from my twin sister was just about the most important thing in my world. I wanted to be seen as a separate and distinct person. I dressed as differently as I could. I cut my hair differently, I hung out with other people who were trying to be different, too – artists, musicians, and other experimental types who for one reason or another were trying to find their own identities. What I found was that most of what I did to be different was external. I was trading being part of one group (the twins) with being part of another, larger group (creative types).
https://thoughtleadersllc.com/wp-content/uploads/2019/05/logo.png00Mike Figliuolohttps://thoughtleadersllc.com/wp-content/uploads/2019/05/logo.pngMike Figliuolo2016-06-20 07:03:282016-06-18 10:37:348 Elements that Differentiate Your Business and Make it Stand Out
Our reader poll today asks: How effectively do content marketing efforts (blogs, white papers, etc.) drive action by your customers?
– Extremely — our content marketing drives great lead generation: 6.06%
– Generally — our content sometimes sparks new conversations with prospects/clients: 34.55%
– Not at all — our content generates few, if any, comments, feedback or leads: 36.97%
– Not the point — we only publish content because everyone else does: 4.24%
– Not relevant — we have much higher priorities than content marketing: 18.18%
Increase Your Return. “That’s Marketing’s job.” Sorry but if you think content marketing is only the purview of marketers, you’re missing a big opportunity. Thought leadership is your product and the leaders in your organization have plenty of it. If you’re not tapping into it, you’re missing out. First, you should be driving new ideas. Second, share those ideas with the world. Think about all the knowledge your team has to share with the outside world. Give them a platform to do so, have it link to your product/service (both in terms of the content you share as well as with relevant URLs), and be responsive to the ensuing discussion. You’ll be surprised how many leads come from sharing great ideas.
Do you agree with these poll results? Let us know in the comments below!
Did you enjoy this post? If so, I highly encourage you to take about 30 seconds to become a regular subscriber to this blog. It’s free, fun, practical, and only a few emails a week (I promise!). SIGN UP HERE to get the thoughtLEADERS blog conveniently delivered right to your inbox!
Growing your business is all about understanding how to attract and retain customers. There are several simple techniques you can apply immediately to make customers flock to your business.
Today’s post is by Joe Calloway, author of Magnetic (CLICK HERE to get your copy).
We’ve entered an entirely new marketplace for business with an entirely new set of rules. Businesses can no longer thrive following a strategy of going out and getting customers. Today we must become, in effect, magnets for customers and create a never-ending flow of new business that comes to us. It requires letting go of much of what we’re used to, what we’re comfortable with, and what used to work.
Let Cate represent a business. Cate can be in any arena of business – retail, business-to-business, consumer, industrial – it makes no difference. There are some new factors at work that can, if Cate gets them right, ensure steady and ongoing growth. Of course, the main rule is this: the rules always change.
The first factor that Cate must understand is that traditional advertising and marketing will play a much smaller role than ever before in creating business. They are still part of the mix, but the most powerful factor in buying decisions, whether business to business or consumer purchases of products and services, is word of mouth. Nothing else even comes close. It is the single most important element in the growth of any business. It is more powerful than any advertising and it should be at the core of Cate’s marketing strategy.
To be a magnet for business Cate must also change how she thinks about social media. It’s not what she says about herself on social media that influences prospective customers; it’s what her existing customers say about her. The Internet has changed the math on the power of Cate’s customers, be they satisfied or dissatisfied. They don’t tell a handful of people anymore. They tell dozens, or hundreds, or thousands. Today’s buyer of almost anything goes to the Internet to see what others think as they make their buying decisions. If the Internet, meaning everyone who posts their impressions of Cate, says “we love Cate’s business,” then her success is assured. She becomes a magnet for attracting business. If the Internet says “one star – stay away,” they stay away.
https://thoughtleadersllc.com/wp-content/uploads/2019/05/logo.png00Mike Figliuolohttps://thoughtleadersllc.com/wp-content/uploads/2019/05/logo.pngMike Figliuolo2016-02-01 07:02:282018-08-12 15:09:40Magnetic: The Art of Attracting Business
