Today’s post is by Craig Robinson of Qwaya.com. Here’s Craig…
The odds are great that you have certain preferences when it comes to purchasing products. Let’s say that you’re walking through the grocery store aisle and you really have a hankering for some chips. Now, if you’re a Doritos fan, you’re probably going to choose a bag of Doritos over a bag of competitor’s tortilla chips. And it’s not that they might not taste as good, or that they’re more expensive, etc. It’s because, psychologically, you are more familiar with the Doritos.
Now relate this to Facebook and people following brands. Someone seeing you and your competitor is thinking the same thing you might think about those chips in the above hypothetical. If they feel comfortable with your competitor, they’re going to go with your competitor – unless, of course, you can entice them away.
A more colorful ad; a two-for-one special – you can think of different ways to break the psychology involved in brand following. However, you first have to understand the psychology behind it all.
The Communications Model
The communications model plays a great deal in how users receive ad material and thus react to it. The communications model is broken down into five parts: