Social Media – Page 5 – thoughtLEADERS, LLC: Leadership Training for the Real World

Clearly I’ve become infatuated with new technologies that enable better communications (especially with broader audiences). But all of us have fallen into that trap of using technology without first understanding the impact and results we want to get from it.

Jim Canterucci and I just co-authored a blog post on this very point. Essentially we’re asking you to think about which comes first: the Twitter or the egg (and our perspective is it’s the egg because you have to understand the results you’re seeking before you start Tweeting or using any other technology). I also encourage you to check out the rest of Jim’s blog and his offerings. He’s an extremely smart guy I’ve been fortunate enough to find on Twitter. I also encourage you to follow Jim and I on Twitter (@Canterucci and @Figliuolo). Doing so will help you learn how we’re leveraging this new technology to expand our networks and our businesses.

I hope you enjoy the first of what will be several collaborative efforts between Jim and I.

– Mike Figliuolo at thoughtLEADERS, LLC

Susan Strayer, a friend of mine, posed a question on twitter the other day (by the way, come follow me there – it’s a very cool platform): “Can you sum up your expertise in 140 characters or less?” Great question. A few people took her up on the challenge. Me being an overachiever, I did it in three words. Before I dive in, let me set some context.

For some odd reason, headhunters like to talk to me. Maybe it’s because I actually pick up the phone and listen to them. Or maybe because I’ll have them send me a job spec and I’ll forward it along to colleagues who might fit the role (which makes the headhunter’s job infinitely simpler and, incidentally, it gives me first crack at seeing the opportunities before I pass them along). Occasionally though, I’ll talk to them about a role for me. Invariably they ask me to summarize my experience.

That’s the moment where Susan’s “twitter pitch” approach comes in really handy. Mine goes something like this:

“I like roles where I can demonstrate two things: leadership and impact.”

When they ask me to explain and elaborate, I articulate how I view leadership as both people leadership and thought leadership. I can then use that structure to explain roles I’ve been in and how I’ve led in those respective areas. It gives the headhunter an easy framework to understand my experience in that arena.

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