How Writing a Book Builds Your Credibility as a Thought Leader
Writing a book is the best thing a thought leader can do to raise their authority in their field. Here is a step-by-step guide to making your book a reality. Today’s post is by Zach Obront, co-founder of Scribe Media. Melissa Gonzalez was frustrated. As an expert in the field of pop-up retail, she worked with companies like Marc Jacobs, Chanel, and Google to create incredible short-term retail experiences. Those in the industry — including the companies she worked with, her competitors, and her colleagues — knew she was the the person in the field. She was the industry expert. But when the media was looking for someone to interview on the growing pop-up retail trend, Melissa was rarely the one they called on. In fact, it wasn’t even her top competitor who would be quoted in the media. It was the people who had written books on the topic. Melissa decided she needed to write a book. She had the knowledge and the wisdom, but she had one problem: she didn’t have the time. This is a challenge many thought leaders face. As the experts in their fields, staying on the cutting edge by living in the trenches every day, they don’t have time to write and publish their work. I worked with Melissa to help her take her ideas and turn them into a book in less time. I’d like to share the process we used with you, in hopes that you use it to take action and create a great book. Step 1: Positioning The first step in writing a book, and the most often neglected is to get as clear as possible on your book’s positioning. Too many authors decide to write a book, and their first action is to sit down and start writing. This is […]