In my last post I talked about the traps entrepreneurs face with respect to cash (not planning it well enough or managing it rigorously enough) and being your own boss (which means you might not have coworkers to help you make decisions). If you missed the post, go read it here.
Today I’ll cover two more traps that can ruin your business faster than Takeru Kobayashi can destroy a Nathan’s hot dog.
If you’re an entrepreneur you likely have a cool idea for a product or a service. That knowledge and innovation is the core of what you’re about. You somehow intuitively understand a market need and that’s the source of your success. Or failure depending on how you play it. That’s the third trap.
The fourth trap is that as the Big Cheese, you don’t need to sweat the small stuff. You’re the king of rock. There is none higher. Sucka MC’s better call you sire. Well guess what your majesty? You DO have to sweat the small stuff. All of it.
Let’s explore these two traps, shall we?