Strategy is about saying “no” to things that will distract you from reaching your destination. Too often we become enamored with the latest cool new idea when it would actually be best to say no to pursuing it. Why? Resources (including focus and energy) are limited. If you go chasing every new initiative you can think of, the core of your work is likely to suffer unless you’re adding resources to continue running that piece of your business well.
You can avoid the distraction trap though. It’s merely a question of focus and will power. Allow me to illustrate.
I have a lot of wonderful contacts in my contact list. I try to be pretty rigorous about staying in touch with them on a regular basis. Sometimes I’m not always successful and the interval between conversations is longer than I would like it to be.
Recently I arranged a bunch of calls with people I hadn’t spoken with in a while (many of them clients or prospects). During the opening introductions on every call, there are the compulsories: “How are you? What’s new? What have you been working on?” After I listened to all the new events in their lives since we last spoke, I found myself saying something oddly similar to everyone: