Sometimes the best way to come up with a creative solution to an impossible problem is to change the problem definition to create more degrees of freedom. When it looks like there’s no solution, here is a practical strategy to break through the other side by simply changing the rules.
There are times in business when it feels like the evil empire is working against you. You inherit unrealistic budgets. You are forced to work with people who continually slow down your efforts. You have a great product but lack distribution. In times like these, it pays to consider the following story on how to challenge dangerous assumptions in order to turn the odds around and stack them in your favor. And it begins with the making of the first James Bond movie, Dr. No.
Dr. No and His Aquarium
Ken Adam was at the forefront of film history as the production designer for the original James Bond series. He introduced us to many of Bond’s signature gadgets including: an Aston Martin with real ejection seats and jetpacks that could lift a man a hundred feet into the air. One of Adam’s greatest challenges, however, was on the set design of the first James Bond film, Dr. No.
For those who don’t remember, Dr. No introduced Sean Connery as 007, who upon investigating suspicious activity in Jamaica, ends up disrupting the villainous mission of a diabolical scientist whose name is the title of the film. All the clues lead Bond onto a mysterious island inhabited by a fire-breathing dragon.
There he encounters the beautiful Honey Ryder (Ursula Andress) diving for shells. Together they confront the dragon, a flame-throwing tank commanded by Dr. No’s private army of solders. Taken prisoner, they get to meet their villain who reveals his plot to foil a space launch from Cape Canaveral.