How Covid Changed Leadership Forever
Leadership is entering a new phase. Covid changed everything. If there were divisions before, now they are wider than ever before. The resulting world is now in recovery.
Today’s post is by Chris Lewis, author of The Silent Rebellion.
Leadership is entering a new phase. Covid changed everything. If there were divisions before, now they are wider than ever before. The resulting world is now in recovery.
The pandemic opened up the gaps between continents, countries, companies and colleagues. Everywhere people were separated. Sometimes this was physical between young and old. It was also separation by profession. If you were a doctor or a builder, you had to continue the best you could. Consequently, they died at twice the rate of other managerial professionals.[i]
The gaps between young and old, rich and poor, black and white, healthy and sick were all exacerbated. Covid triggered a deep response in humanity. One of the great problems was that it created a sense of helplessness. People were often sitting at home bombarded with bad news. They wanted to do something. When the UK’s National Health Service set a target for 250,000 volunteers, it was overwhelmed with the response. 750,000 people applied.
My colleagues were no different. At the height of the division in January 2021, we decided there was something we could and should do to help. It had to involve all of us and it needed to be something local or personal. Using the thousand points of light principle, we decided that we would ask every one of our colleagues to reach out to a community cause that meant something to them. We would arm them with a minimum amount of US$1,000, then add onto to that agency services, connections and resources. The net result was an explosion of energy and an extraordinary concept was born – that of employee-directed philanthropy.
Since then, the Team Lewis Foundation has helped over 2,000 causes all over the world. In so doing, we have found some of the most inspiring, most dedicated and most resourceful leaders. These are not the leaders we hear normally about. They don’t usually even describe themselves as leaders. They serve a community and are as happy getting the coffees, driving a minibus, or making the sandwiches. Their impact though, during Covid and beyond, has proved to be the margin of victory, sometimes even of existence. These people really are making a life or death difference in their communities.
So, we wrote a book about them. The Silent Rebellion points out that leadership is not about just making money, it is about something more. Money is a bit like manure. Lots of it piled up can smell bad. Spread it around a bit, it can do some good. It needs to be remembered that when such divisions are created, it’s not just leadership that’s questioned, it’s the very system itself.
Every survey points out that the younger generations of job-seekers are attracted to an organization’s values. This is a necessary, but not sufficient feature, so we added a bonus of the same amount to anyone activating their cause. The only criteria that we insist on is that the recipient must be a recognized, authorized, documented charity. In America this is a 501c (3) charity. This means that our colleagues can nominate a cause of the left or the right. It can be environmental or equality-based. It can be about welfare either for humans or animals.
This also has an important implication for senior leadership. In these days of business and political cross-dressing, politicians behave like business people and business people like politicians. They seem to want to have a position on every political issue – environmentalism, equality, identity, you name it. This is dangerous for many reasons. Firstly, business people are terrible as politicians. Just look at those who have tried it. Secondly, business colleagues are rightly skeptical of top-down schemes designed to make them look good. They’ve seen too many examples of corporate pink-green-blue-washing. Finally, it’s also not what all shareholders want. Of course, shareholders are as diverse as colleagues. Seldom are shareholders pleased with a one-size fits all approach.
Not only is trusting your colleagues with channelling funds more effective, it is also more interesting. Some of the causes revealed by their interests, illuminate their characters and potential. Above all else it reminds you that you work with colleagues who are often inspiring, interesting and emotionally stimulating.
[i] https://www.ons.gov.uk/peoplepopulationandcommunity/healthandsocialcare/causesofdeath/bulletins/coronaviruscovid19relateddeathsbyoccupationenglandandwales/deathsregisteredbetween9marchand28december2020
Chris Lewis is co-author, with Inez Robinson-Odom, of THE SILENT REBELLION: Becoming A Modern Leader. Lewis is founder of TEAM LEWIS; Robinson-Odom is Vice President of Professional Development.
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