Soft skills aren’t unimportant, in fact, they might be the difference between getting a job or not.
The concept of soft skills which include empathy, listening, and storytelling is known to not be as important as hard skills. If you’re an architect, your hard skills are what you learned in school, i.e. how to design a building. If you’re a lawyer your hard skills are what you learned in law school and passing the bar. If you’re a keynote speaker, your hard skills are knowing how to put together a talk that has a beginning, middle and end i.e. the craft of speaking.
No matter what your profession, mastering the soft skills is what makes you stronger than your competition. Recently a top architecture firm had me speak to their team on how to build better client relationships. Their old way of winning new business was to show their design and hope that would be enough to get a new client. When a client told them they were going to hire the firm they liked the best because the project would last 5 years, they panicked. How do we become more likable they asked me?