Stop Thinking! Make a Decision! The 4 D’s of Decision Making
I see it all the time – people and teams suffering from analysis paralysis. They’re unable to make a decision and instead their organization languishes in purgatory for seemingly endless eons. People are afraid to make decisions (especially in this economy). They sometimes believe (erroneously for the most part) they’re better off making no decision than making an incorrect one. By not making a decision, they think they can’t be canned for being wrong. The problem is they’re supposed to be leaders. And leaders have to lead. When decisions aren’t made, organizations stagnate and eventually go down the tubes (and that’s when the really hard decisions have to be made… General Motors anyone?). Deciding to not make a decision is still a decision (and often a bad one). Deciding to do more analysis rather than acting is still a decision (again, often a bad one). Indecision is only a good thing when it’s on The Colbert Report. I’m not advocating making decisions absent data. One of my favorite sayings is “In God we trust. All others bring data.” What I am advocating is making a decision, acknowledging you might be wrong, and either maintaining course if the decision was correct or changing course if you get new information that indicates a better path. So how can you break out of analysis paralysis? There are a few critical behaviors you can adopt. Allow me to introduce the 4 D’s of decision making (sorry… it’s not the 5 D’s of Dodgeball which, admittedly, would be really fun).
