Our reader poll today asks: How much do you pay attention to the global economy and factor world events into your strategy?
- Very much: It’s a major area of focus and consideration for us 38.78%
- Somewhat: We’ll assess major events and crises, but that’s about it 33.67%
- Not much: We tend to focus regionally or locally and only on direct impacts 27.55%
It’s all connected. While 40% of you stay closely focused on the global economy and its impact on your strategy, 60% of you pay it less to little attention. Consider increasing your awareness of it. It’s all connected. Global impacts might not hit your business directly but the knock-on effects of large scale global issues and opportunities certainly do. You might be wondering how. Don’t just think about your business. Think about your customers. Think about your suppliers. If you’re dealing with individual consumers, global events impact their mood, their wallets, and even their ability to go out and shop. If you’re dealing with large corporations, global events impact their budgets – and how much they can spend with you – as well as their strategies. You’re impacted whether you realize it or not. It’s probably time to realize it so you can proactively prepare for global impacts instead of reacting to them after it’s too late to do something meaningful about them.
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