How Saying “NO” Strengthens Your Strategy
We’ve already talked about what a strategic plan is (and isn’t) in our discussion: “strat plan isn’t ‘budget +10%.'” Hopefully now that you’ve got a direction mapped out and a list of initiatives you’re going to pursue, you’re ready for a little tactical strategic advice (yes that phrase is supposed to sound oxymoronic but it’s actually deliberate and accurate).
Repeat after me: “No.”
Try it again. This time with conviction: “NO.”
Strategy is inherently about saying “no.” It’s about the choices we make and the choices we don’t. I’ve seen plenty of strategies completely derailed due to an inability to say “no” to that incremental initiative that’s kind of “on strategy” but not really.
Good strategists are great at leading the thinking (and I believe leading the thinking is so critical to leadership that it has its own entire section in my book One Piece of Paper – click here to get your copy). As a leader, your job is to lead the thought processes and strategic efforts of your team. That requires you to invest time in thinking about your strategy.
The more effective you are at saying “no” to non-core work and singularly focusing your team on the end vision you’ve laid out, the higher the likelihood of you achieving your strategic goals. Not saying “no,” on the other hand, leads to dilution of your efforts and strategy by incrementalism (which is rarely effective).
Let’s walk this logical strategic dog, shall we? Take the following points as true:
- You know where you want to end up and what your overarching strategy is
- You have a finite amount of resources at your disposal.
- You’ve defined the 3-5 most critical initiatives to help you achieve your goal.
- There are a substantial number of “cool” opportunities you could pursue in addition to those 3-5 you’ve already identified.
The last point is where things get hairy.












