How much exposure does your entire organization get to your customers?

EKG Pulse Graph with Glowing Blue Line

Our reader poll today asks: How much exposure does your entire organization get to your customers?

  • A lot. Every function of our company regularly interacts with customers: 34%
  • Some. Occasionally customers will meet with specific groups they have to interact with: 29%
  • Little. Only sales, marketing, the front line and support really interact with customers: 38%

Know your customer. Just because a function is “behind the lines” that doesn’t mean you shouldn’t expose them to customers. Bring a customer in for a team meeting. Invite customers to speak at your off-sites. The more clarity everyone has around who the customer is and what matters to them, the better your organization can serve them. It doesn’t have to be frequent and it doesn’t require a lot of effort but it can yield huge results. New ideas and opportunities can come from those interactions. It will also help ground your team in why the work they do is important. Take advantage of the opportunity to know your customers more closely.

Do you agree with these poll results? Let us know in the comments below!

Mike Figliuolo at thoughtLEADERS, LLC

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These results were originally a SmartPulse poll in SmartBrief on Leadership which tracks feedback from more than 240,000 business leaders. Get smarter on leadership and sign up for the SmartBrief on Leadership e-newsletter.

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