How clear is your organization’s mission and vision?

Our reader poll today asks: How clear is your organization’s mission and vision?

• Crystal clear: It’s direct, differentiated and inspiring. 20.36%
• Very clear: I generally know where we’re headed. 30.17%
• Clear: Even if it is a little generic and uninspiring. 28.42%
• Not clear: I’m not sure where we’re really headed. 12.28%
• Opaque: We don’t have an articulated direction. 8.77%

Setting a clear vision. Half of respondents know their organization’s mission and vision and find it very clear and generally compelling. For the other 50%, even though many stated their vision and mission are clear, it lacks inspiration and for the remainder it’s not clear at all. People want to share a higher purpose. It connects their efforts to something larger than them and gives meaning to their work. Invest the time in crafting a clear, compelling mission and vision statement. Eliminate the buzzwords. Make it short, memorable, and inspiring. Repeat it constantly and make it ubiquitous across the organization. Sharing it once isn’t enough. Once people see how their work connects to what the organization is trying to achieve, it helps them take action without direction and can generate more passion for their work.

– Mike Figliuolo at thoughtLEADERS, LLC

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These results were originally a SmartPulse poll in SmartBrief on Leadership which tracks feedback from more than 240,000 business leaders. Get smarter on leadership and sign up for the SmartBrief on Leadership e-newsletter.