Applying Storytelling to Sales

Paul Smith, thoughtLEADERS Principal, sat down with Jim and Jan of The Leadership Podcast to discuss storytelling and how it can make your role as a salesperson easier and more effective.

In continuation of our new collaboration with The Leadership Podcast, Paul breaks down just how storytelling can make you a better and stronger salesperson in this short form “chalk talk.” These chalk talk series are bitesize sessions on a common (but challenging) leadership issue.

After his previous breakdown of storytelling for leaders, Paul takes some time to differentiate storytelling for leaders versus storytelling for salespeople, and how the storytelling really affects the emotional decision making that we do as human beings.

Paul goes into the framework for a great story that works in a sales environment and how it differentiates from our traditional idea about storytelling, like a bedtime story. He gives further insight into what it takes to really build a compelling story and get buy-in from your audience.

Stay tuned for more of these brief Chalk Talks featuring Paul, as well as many more members of the thoughtLEADERS team.