As I mentioned in a previous post, I was lucky enough to speak at the W.P. Carey School’s Compete Through Services Symposium. Coming out of that, Dale Dauten did a wonderful piece on how to “Leave ’em wanting more” based on some of the ideas I shared in the session.
Another article by Kerri Susan Smith has just been published on the W.P. Carey site. Her article further elaborates on the methods we discussed in the breakout session. She’s done a wonderful job capturing the essence of the methodology. I encourage you to read the article HERE.
Additionally, the W.P. Carey site has some AMAZING articles published there regularly. It’s a fantastic business resource you should consider taking advantage of. I hope you’ll check out their site and subscribe to their feed as well.