– Very — We monitor the pace of change, long-term, across all megatrends: 10%
– Somewhat — We stay informed only about megatrends we think directly affect our business: 40%
– Not very — Industry trends are our main focus: 29%
– Not at all — Too busy fighting fires to look beyond our business and the present: 10%
– What’s a megatrend?: 10%
The broader the better. While a slim majority of you are focused on trends beyond your own industry—such as global demographic, economic, political, environmental, societal, and technological trends—there is the possibility of missing out on key insights by being too selective. As this blog post points out, environmental disasters such as the recent earthquake in Japan can affect a wide range of U.S. companies and sectors. Engaging in broader scenario planning could make all the difference in securing a sustainable future for your company.
Do you agree with these poll results? Let us know in the comments below!
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These results were originally a SmartPulse poll in SmartBrief on Leadership which tracks feedback from more than 210,000 business leaders. Get smarter on leadership and sign up for the SmartBrief on Leadership e-newsletter.