Our reader poll today asks: How effectively does your team communicate using new electronic channels?
– Very well — they’re “digitally fluent:” 31.08%
– Well — they could use some improvement, though: 49.85%
– Not well — they’ve been slow to learn new channels: 14.77%
– Poorly — we may as well be using paper: 4.31%
It’s not just the channel – it’s the content. Digital channels of communication are not only changing the way we share information – they’re also sharing the actual content we share. Communication has gone from linear to asynchronus. People navigate their own information flows – which aren’t always the flows you want them to follow. For you to continue communicating effectively, you must absolutely stay on top of what it takes to communicate successfully in a digital age. Shorter messages. Easier navigation. Richer media. Don’t just change the channel – change the content you’re sending through it.
Do you agree with these poll results? Let us know in the comments below!
Did you enjoy this post? If so, I highly encourage you to take about 30 seconds to become a regular subscriber to this blog. It’s free, fun, practical, and only a few emails a week (I promise!). SIGN UP HERE to get the thoughtLEADERS blog conveniently delivered right to your inbox!
These results were originally a SmartPulse poll in SmartBrief on Leadership which tracks feedback from more than 190,000 business leaders. Get smarter on leadership and sign up for the SmartBrief on Leadership e-newsletter.