Rich Krevolin, Principal
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Rich Krevolin is a consultant, playwright, screenwriter, and professor who leads storytelling workshops around the world. A graduate of Yale University, he went on to earn a master’s degree at UCLA and a second master’s degree from USC.
For many years, he was an adjunct Professor of Screenwriting at USC School of Cinema/TV. Under his guidance, his students have sold film scripts and TV shows to Universal, Sony-Tri-Star, Warner Brothers, Paramount, Dreamworks, and numerous other studios and production companies.
He wrote, produced, and directed the full-length documentary film Making Light in Terezin which aired on PBS. He is the author of multiple books, including The Hook: How to Share Your Brand’s Unique Story to Engage Customers, Boost Sales and Achieve Heartfelt Success. He’s also written Screenwriting from the Soul (St. Martin’s Press), Pilot Your Life (Prentice-Hall), Screenwriting in the Land of Oz (Adams Media/Writer’s Digest), and How to Adapt Anything into a Screenplay (Wiley & Sons).
Rich has extensive experience with agencies and companies developing new brand identities and improving the power and impact of all communications – whether internal or external – including in-person, TV, radio, the internet, print. His consulting work has affected hundreds of TV commercials produced all over the world, many of which have won awards, including a Golden Lion at Cannes and The People’s Choice Award in China.
Over the past two decades, he has flown around the world to teach the art of communication and storytelling to executives, creatives, and brand managers at many different companies, including Vaseline, Pepperidge Farms, J. Walter Thompson, Ogilvy, Mullen, Panera Bread, Tata Interactive Software, Pond’s Skin Care, Sunsilk Sham-poo, Lux Soap, Lifebuoy, and Nike. He has also worked with various top-tier corporate in-house and outside counsels on strategic communication and trial themes for major litigation cases.
Rich has been a panelist and keynote speaker at a variety of international writers’ conferences, including the Maui Writers Conference, the Santa Fe Screenwriters Conference, the Hollywood Film Festival, the Surrey Writer’s Conference, the Kenyan Screenwriters Seminar in Nairobi, and the Hollywood Film School in Kiev, Ukraine.
As a thoughtLEADERS instructor, Rich teaches storytelling and communications to our world-class roster of clients. When he’s not teaching, you can find him with a paintbrush in hand practicing his craft, in a theater acting on stage, or writing screenplays.