Building Competitive Advantage
Outthink the Competition explains how one way to outmaneuver competition is by being so unconventional that you disorient them. The book’s author, Kaihan Krippendorff, shares his perspectives and insights from the book in this video-based course.
Course Duration, Description, and Benefits
Duration: 20 minutes of video lessons
The course covers:
- Out-Innovating Your Competition
- Finding a Fourth Option to Compete
- The IDEAS Framework for Innovation
- Taking Your New Approach to Market
The target audience for this course is leaders who want to create a strategic competitive advantage for their organization. The value of this course to participants and the organization are:
- A clear sense of how you’ll compete differently than your competitors
- Generation of new strategies that will deliver sustainable advantages
- Faster time-to-market of innovative ways to compete
Instructor: Kaihan Krippendorff
Kaihan Krippendorff is a principal at thoughtLEADERS. He began his career with McKinsey & Company before founding the growth strategy and innovation consulting firm Outthinker. His growth strategies and innovations have generated over $2.5B in revenue for many of the world’s most recognizable companies. A best-selling author of five books, including Outthink the Competition and Driving Innovation from Within: A Guide for Internal Entrepreneurs, Kaihan also founded the Outthinker Strategy Network – a community comprised of strategy executives from the world’s top Fortune 500 and private companies. Kaihan teaches at business schools throughout the US and internationally. He holds degrees from the University of Pennsylvania School of Engineering, Wharton, Columbia, and London Business Schools and a doctorate in strategy.