I’m going to take over the world!
It’s really fun to say that. It’s even more fun to take action toward that goal.
Our world has gotten smaller. Way smaller. Globalization is an unstoppable trend. But as they say, the trend is your friend so why not take advantage of it? I don’t care how big or small your business is – there are huge opportunities out there for you beyond the shores of your country (assuming yours has shores).
The real trick is understanding what globalization can do for your business then figuring out how to exploit those opportunities. Today I’ll cover some simple notions around what the global opportunities are and in the next post I’ll more importantly discuss a few key ways to capture them.
Going global is intimidating. It sounds huge. You need a passport and visas (and we know what a joy those processes can be). You need to understand new languages and cultures. And heaven forbid you have to take a coach class 14 hour flight across the ocean (trust me, it’s painful). Okay. So get over it and dive in.
To illustrate today’s points, I’ll use examples from two businesses I’m running: thoughtLEADERS (leadership training) and TiXiT (discounted event tickets). Sure, they’re simple businesses but they’re microcosms that will help get the following points across.
Think about it simply – opportunities exist in terms of revenues and costs. It’s not that hard. As far as how to capture the opportunities, it boils down to market entry, product/service delivery, and communication. So let’s go global! Here we go: