I get the irony of blogging about blogging but given I already talk about talking, I’m okay with that. This isn’t a topic I typically hit on but as the thoughtLEADERS Blog continues to grow and thrive and I get people asking me about what works and what doesn’t, I figure it’s worthwhile to dedicate some airtime to the topic of building your blog following and turning it into real value.
No, I’m not Chris Brogan and this isn’t going to be some massive SEO/SEM treatise. This is nothing more than a list of the best tools, techniques, and widgets I’ve learned and used over the years. I use and believe in these tools and I hope you’ll get as much value out of them as I have.
First, allow me to spell out some social media principles and beliefs so you understand how and why I use the tools I do.
Outposts: I believe in outposts (e.g., twitter, LinkedIn, Facebook) serving as a first point of contact for someone to run into me and my business. From those outposts, the primary goal is to get folks to come here to the blog or our main website. I always want to build the conversation and relationship on “my turf” so to speak. Those outposts also allow us to interact with folks in their “natural element” so we’re in front of them when they’re looking for content. If you want to see examples of our outposts, check us out on Twitter at @Figliuolo, @thoughtLEADERS, and @1PieceofPaper. On Facebook we’re at thoughtLEADERS and One Piece of Paper.
Make it Fun: Entertain first. Engage second. Sell third. No one is coming to a boring-assed business blog. If you want their attention, entertain your audience. Do things like talk about your topic of interest in terms of wookiees, superheroes, rappers, and heavy metal bands. If they enjoy coming to your site, you’ll have more opportunities to engage them and they’ll eventually (hopefully) either buy your services or refer you to those who will.
Cash: I’m a capitalist. Yes, I LOVE writing but I have to fund my completely irresponsible lifestyle and that takes cash. That means I sell my book, our training courses, and advertising space. I’m not ashamed of it. This is a for-profit enterprise. All that said, ensure the selling doesn’t get in the way of the content.
Guest Bloggers: Make it bigger than you. I could write a little leadership blog with nothing but my own work. Sure, that’s fun but it gets old. I regularly seek out and invite other people to come write posts here. Noob bloggers freak out at the notion of someone else having the stage in their arena out of fear the readers will defect to the guest blogger. I see it differently. When I bring in a guest, I’m creating value for my readers by finding and screening new content and perspectives. I’m also getting new readers because invariably that guest blogger tells their audience to come read their work on our blog where they also get exposed to our work. It also allows me to be lazy – it’s easier to copy/paste a post by someone else than it is to write it myself, eh? By the way, if you want to write a guest post here sometime, just contact me for guest post parameters.
All that said, here are some of my favorite web tools for blogging easily and successfully: