Clearly I’ve become infatuated with new technologies that enable better communications (especially with broader audiences). But all of us have fallen into that trap of using technology without first understanding the impact and results we want to get from it.
Jim Canterucci and I just co-authored a blog post on this very point. Essentially we’re asking you to think about which comes first: the Twitter or the egg (and our perspective is it’s the egg because you have to understand the results you’re seeking before you start Tweeting or using any other technology). I also encourage you to check out the rest of Jim’s blog and his offerings. He’s an extremely smart guy I’ve been fortunate enough to find on Twitter. I also encourage you to follow Jim and I on Twitter (@Canterucci and @Figliuolo). Doing so will help you learn how we’re leveraging this new technology to expand our networks and our businesses.
I hope you enjoy the first of what will be several collaborative efforts between Jim and I.
– Mike Figliuolo at thoughtLEADERS, LLC