Titles matter. A lot. So do email addresses and signature blocks. As unfortunate and as shallow as it is, people make a first impression snap decision about you and your business in an instant. If that instant includes your title it can make or break your business opportunity.
Yes, CxO, Vice President, Director, Manager, Analyst, and other vanilla titles are boring. They’re not edgy. They don’t have panache. That said, they quickly convey a certain level of skill and experience that the majority of the business population can interpret. Your contact isn’t left scratching their head wondering what the heck you do.
Then there’s the other end of the title spectrum: Guru, Ninja, Overlord, Grand Poobah, Super Hero. They sound wicked awesome. They get people’s attention. But you have to realize not all attention is good.
On top of that, these titles are usually paired with a cool signature block quote or catch phrase and they have sweet email addresses too. Unfortunately all of these things can undermine your credibility and cost you business. Here are a few of the biggest mistakes I see people make when it comes to the arena of titles and personal branding: