No one will deny business has become infinitely more complex and exponentially more efficient. Kind of. The challenge we face in the information age is there’s too much frickin’ information. Even worse, you’re usually trying to cut through the clutter to make your sale. It can be you’re selling a product, a service, or an idea to internal customers but the point is you’re always selling something.
Well I have news folks. I found a new trick for cutting through that clutter to make the sale: go naked.
I know how important clarity of communications is to making these sales. Heck, a huge part of my business is based on clear, concise communications training. You wouldn’t believe how much demand there is for tools to help us persuade and influence people more effectively and efficiently. One of the first blog posts I ever wrote was about getting to the “so what?” in a compelling way.
I try to practice what I preach. I try to make my communications succinct and punchy. I don’t always succeed. I’m always looking for new ways to get to “yes” with my audience. The other day I tried a new one. I went naked to two separate and hugely important meetings. And it felt so good I plan on going naked much more often.
Since you all know I kept my clothes on for those meetings (really being naked would be kinda creepy) let me explain what I mean.