Participants learn how to craft compelling sales stories to be used throughout the entire sales process, from introducing yourself to buyers, to building rapport, making the sales pitch, resolving objections, negotiating price, closing the sale, and service after the sale.
In class, participants will discover 1) what a sales story is and is not, 2) the 25 stories all salespeople need, and 3) how to craft sales stories for maximum impact. Specifically, participants will learn techniques for:
How to choose the right story
Proper story structure
The proper use of emotion, surprise, dialogue, details, and length
Telling stories with data
Where to find great stories
Participants are expected to come to class with a story idea and will develop it throughout the day. They’ll have an opportunity to apply the techniques to several stories during the session, including their own story.
After class, participants are enrolled in a 6-month Extended Learning Program to help turn the new skills into a habit. New training modules arrive every two weeks and include exercises and prompts to help review key concepts, practice skills taught in class, and learn more about additional storytelling topics.
See why storytelling can be a competitive advantage in your sales efforts. You can view an online version of the course on LinkedIn Learning.
Please contact us to arrange for this course to be taught at your organization.