| Aspects of Leadership Applicable to This Course

In this program, our instructors teach participants how to craft a compelling story that resonates with their audience and drives people to action. Participants learn:

• What stories are and why they’re effective in swaying an audience
• The key tools to use to create an influential story
• How to create a clear, concise, and memorable “core idea”
• How to group large amounts of information into an architecture to support the core idea
• How to link stories to the major points of the architecture with data, proof, and reasoning
• To curate stories and how to incorporate them into memorable presentations
• How to effectively share the story with a group

Throughout the course, participants are challenged with exercises and guided work examples to help them change how they approach stories by understanding the value they create and preparation behind them.

The target audience for this course consists of individuals in analytical or persuasive roles at mid- to senior levels of corporations (e.g., analysts, managers, mid-level executives). The value of this course to the participants and to the organization as a whole are:

• An ability to create messages fueled by stories to advance their business goals
• Quicker connections with audiences by addressing their concerns and their pain points
• Increased confidence in storytelling which reduces over-reliance on excessive data thereby saving time and money
• Clearer communications leading to more efficient and effective decision making and reduced decision making time

Please contact us to arrange for this course to be trained at your organization.
Hear Paul Smith discuss how to use storytelling to set a vision: