If you’re a blogger, are thinking of blogging, or your company has a blog that you know isn’t all it could be, you’ll be happy to hear there are four simple keys to writing a great blog: atropine, Ovaltine, magazines, and nicotine.
No, those aren’t the things you should be injecting, ingesting, interpreting, or inhaling. They’re simply four reminders of how you should approach your blogging and the posts you write.
These four keys are in addition to the 31 tips on successful blogging and the 8 great tools for building your blog which I’ve offered previously. These four keys are a set of lenses to look at your content through to ensure your readers take interest in your blog and stay interested in it.
Injections of atropine are used in the treatment of bradycardia (an extremely low heart rate). Atropine blocks the action of the vagus nerve, a part of the parasympathetic system of the heart whose main action is to decrease heart rate. Therefore, its primary function in this circumstance is to increase the heart rate. Said simply in non-medical mumbo jumbo, atropine is like a kick in the chest to speed up your heart when it slows down.
Your blog should be like atropine for your readers’ brains. Day to day work slows down cognition and people drone on through their 8 to 5 like it’s a season of the Walking Dead. They’re coming to your blog to shake them from that stupor. Don’t be timid or bland in your writing. Treat a blog post like a kick to the reader’s head. It should jar them awake and get them interested… quickly. Use interesting titles (see above), talk about controversial topics, and be provocative.