My Daughter’s Kicking Your Company’s Butt at Social Media
It has been years since the term “2.0″ has been coined and yet companies still struggle with social media. “It’s hard. It takes a lot of time. I’m not sure what we’ll do with it. It doesn’t seem worth the investment.” Those are some really lame (and defeatist) sentiments. Even for those who have started [...]
How to Differentiate Between Experts and Fraudsters
Warning: this post is a bit of a rant (but does have a story and some practical advice). Does it seem like every day there’s a new pile of “experts” cropping up on every subject imaginable? Social media expert. Blogging expert. Communications expert. Strategy expert. Wingdings font expert. It’s enough to make me gag. Sorry [...]
Best of thoughtLEADERS 2012: A 55 Gallon Drum of Awesomesauce
This year is almost over so it’s time for the year in review list of the BEST posts we’ve published in 2012. It’s time for the 2012 edition of The Figgies (here are the 2009, 2010 and 2011 editions). This is an annual event here at the thoughtLEADERS Blog. Here’s how it goes: this list [...]
The 6 Worst Online Content Mistakes Made by Marketers
Today’s post is by David Chapman, Director of Marketing at Webrageous. He’s contributed here on the blog before – CLICK HERE to read his prior work. Learn more about him at the end of the post. Here’s David… It is pretty well understood by now that all online marketers dedicate part of their time and [...]
Your Social Media Strategy Doesn’t Stand a Chance
Are your social media efforts paying off? If you can’t answer that with an unequivocal “YES!” then keep reading. The problem doesn’t lie with social media – it likely resides within your business itself. Without taking care of the below fundamentals, your social media strategy doesn’t stand a snowflake’s chance in Hell of surviving. What [...]
How to Benefit from the Psychology Behind Facebook Brand Following
Today’s post is by Craig Robinson of Qwaya.com. Here’s Craig… The odds are great that you have certain preferences when it comes to purchasing products. Let’s say that you’re walking through the grocery store aisle and you really have a hankering for some chips. Now, if you’re a Doritos fan, you’re probably going to choose [...]
31 Tips for Growing Your Blog
Blogs are awesome but they’re also a ton of work (unless you’re efficient about it). If you blog with purpose, you’ll see some great results. I’ve learned a lot over the few years I’ve been blogging and I’ve had many folks ask how they can get started, get better, and grow. To that end, I’d [...]
8 Great Tools for Building Your Blog
I get the irony of blogging about blogging but given I already talk about talking, I’m okay with that. This isn’t a topic I typically hit on but as the thoughtLEADERS Blog continues to grow and thrive and I get people asking me about what works and what doesn’t, I figure it’s worthwhile to dedicate [...]
5 Marketing Strategies that Don’t Change
Today’s post is by David Chapman – Director of Marketing at Webrageous. Here’s David: Musicals never go out of fashion, because the formula is well understood. It is tried and tested and everyone knows what to expect when they sit down to watch a good musical. The audience is given what they want. The marketing [...]
Best of thoughtLEADERS 2011: The Awesomest Posts Ever
This year is almost over so it’s time for the year in review list of the BEST posts we’ve published in 2011. It’s time for the 2011 edition of The Figgies (here are the 2010 and 2009 editions). This is an annual event here at the thoughtLEADERS Blog. Here’s how it goes: this list is [...]
