slidedown

Collateral Value is the Key to Your Business’ Success

Today’s post is by John Cameron, author of ROCK SOLID – How to Strengthen Your Company (CLICK HERE to get your copy). What is collateral value and more to the point, why is it important? It’s easier to understand this concept by contrasting it with direct value. Direct value is what your customers actually pay […]

How to Instantly Lose Credibility Like a Guru Ninja

Titles matter. A lot. So do email addresses and signature blocks. As unfortunate and as shallow as it is, people make a first impression snap decision about you and your business in an instant. If that instant includes your title it can make or break your business opportunity. Yes, CxO, Vice President, Director, Manager, Analyst, […]

Best of thoughtLEADERS 2013: The Greatest Posts EVER

It’s time again for our year in review list of the BEST posts we’ve published in 2013. It’s time for the 2013 edition of The Figgies which are the awards we give ourselves for writing awesome blog content (here are the 2009, 2010, 2011, and 2012 editions of those awards). This is an annual event […]

How Value Really Builds Trust, Credibility and Longevity for Your Brand

Today’s post is by Brian Church, author of Relationship Momentum (CLICK HERE to get your copy). “Try not to be a success, but rather to be of value.” — Albert Einstein Webster’s definition for the word value is, “A fair return or equivalent in goods, services, or money for something exchanged; relative worth, utility, or […]

Building Successful Brands: Real Purpose Isn’t Built in a Day

Today’s post is by Chuck Wall, author of Customer CEO: How to Profit from the Power of Your Customers (CLICK HERE to get your copy).  Here’s Chuck… Tired of hearing brands blather on about how much they really care about their customers?  Wouldn’t it be a lot more honest if they would just admit their […]

If You Want Your Company to Grow, Fish for Whales

You can’t get big without thinking big right from the start. As an entrepreneur starting a business, it’s easy to see yourself as “the little guy.” If you do, you’ll forever stay the little guy. Too many times I’ve seen entrepreneurs name their companies after themselves (e.g., Tom Jones, LLC). Sometimes they stretch to seem […]

How to Sell Without Selling

I hate salespeople.  I especially hate the ones who doggedly pursue me hocking their wares even after I’ve repeatedly told them I’m not interested.  The worst of the lot end up with a special caller ID in my phone so I know what to do when they call: “Don’t Answer,” “Moron – Don’t Answer,” “Clown […]

Grow Your Business by Not Charging for Your Services

Want to grow your business? Give it away. I love the Red Hot Chili Peppers. Great tunes especially at 3AM on a Friday night. They’ve also got an incredibly relevant message for how you can grow your business: Give it away, give it away, give it away now! (I’ll spare you the repeats). No. I […]

How Partnering with Your Competitors Can be Good for Business

Today, Erin Schwartz of 123print.com discusses the benefits of cooperating rather than competing with your competitors. The traditional approach in business is to regard competitors as enemies. In keeping with that philosophy, when a competitor succeeds, wins a customer, or lands a deal, the result is lost business opportunities for you. However, that old attitude […]

Perception Is Reality: 8 Steps for Changing How Others See You

Today’s guest post is from Joel Garfinkle, executive coach and author of Getting Ahead: Three Steps to Take Your Career to the Next Level (CLICK HERE to get your copy). While all our guest bloggers are great, every once in a while a guest writes a post that I read and say “I wish I […]