slidedown

Memory and the Power of Decision-Making

The way to stand out and get people to take action is to be memorable. People act on what they remember. Differentiating your business is the key to being remembered. Today’s post is from Carmen Simon, author of Impossible to Ignore (CLICK HERE to get your copy). Would you tour a museum naked? You may […]


8 Elements that Differentiate Your Business and Make it Stand Out

Differentiating your business and making it stand out isn’t about cosmetic external attributes. It’s about sharing the internal elements that make your business different. Today’s post is from Winnie Brignac Hart, co-author of Stand Out (CLICK HERE to get your copy). Today, we’re bombarded with marketing messages from every side – the New York Times […]


Changing Behaviors is the Key to Achieving Your Goals

No matter how SMART your goals are, if you don’t get people to change their behaviors, there’s no way you’ll ever achieve the goal. By clearly articulating what behaviors they need to change and explaining how those changes tie to goals, you’ll increase your chances of “making your numbers.” The reason we set goals is […]


6 Steps to Achieving Your Goals in 90 Days

Achieving your goals is all about taking tangible steps every day. If you change your time horizon and ask yourself six simple questions, you’ll find you’re achieving your goals more rapidly than you ever thought possible. Today’s post is by David Horsager, author of THE DAILY EDGE: Simple Strategies to Increase Efficiency and Make an […]


Using Stretch and Commit Goals to Drive Performance

Goal setting is tricky business. You’ll get much better performance if you set two goals for your team – a “commit” and a “stretch.” Once you’ve done so, paying for performance is more of a math equation than it is black magic. If you want your people to hit their goals, you should probably give […]


6 Fantastic Negotiating Techniques that Help You Win the Deal

Negotiating can be tricky business. If you don’t know what you’re doing, you could get fleeced. But with these six great tools you can increase the odds that you end up on the right side of the deal. Over the years, I’ve learned some great negotiating techniques and tactics. I’d like to share them with […]


3 Ways to Tap Into the Link Between Service and Sales

There are three keys to tapping into the link between service and sales – technical prowess, hospitality, and the wow factor. If you’re able to get your organization to focus on these three elements of service delivery, you can expect outstanding results. Today’s post is by Donna Cutting, author of 501 Ways to Roll Out the […]


Sisters, Service, and Sales

Customer service that is focused on customer relationships will impact your ability to make sales and to improve your business. Today’s post is by Kate Edwards, author of Hello! And Every Little Thing That Matters (CLICK HERE to get your copy). There is a scene in the Tina Fey/Amy Pohler film “Sisters” that is hilarious. The […]


5 Elements of Plain Language that Can Help You Close the Deal

Big words confuse people. If you want to sell your product or pitch your idea, speak simply. Don’t use huge words that hinder understanding. Just tell people exactly what you want them to know. They can’t buy or invest in what they don’t understand. Don’t worry – this isn’t some rant about English being the […]


How effectively do your content marketing efforts drive action?

Our reader poll today asks: How effectively do content marketing efforts (blogs, white papers, etc.) drive action by your customers? – Extremely — our content marketing drives great lead generation: 6.06% – Generally — our content sometimes sparks new conversations with prospects/clients: 34.55% – Not at all — our content generates few, if any, comments, […]