Sisters, Service, and Sales

Customer service that is focused on customer relationships will impact your ability to make sales and to improve your business. Today’s post is by Kate Edwards, author of Hello! And Every Little Thing That Matters (CLICK HERE to get your copy). There is a scene in the Tina Fey/Amy Pohler film “Sisters” that is hilarious. The […]

5 Elements of Plain Language that Can Help You Close the Deal

Big words confuse people. If you want to sell your product or pitch your idea, speak simply. Don’t use huge words that hinder understanding. Just tell people exactly what you want them to know. They can’t buy or invest in what they don’t understand. Don’t worry – this isn’t some rant about English being the […]

How effectively do your content marketing efforts drive action?

Our reader poll today asks: How effectively do content marketing efforts (blogs, white papers, etc.) drive action by your customers? – Extremely — our content marketing drives great lead generation: 6.06% – Generally — our content sometimes sparks new conversations with prospects/clients: 34.55% – Not at all — our content generates few, if any, comments, […]

Magnetic: The Art of Attracting Business

Growing your business is all about understanding how to attract and retain customers. There are several simple techniques you can apply immediately to make customers flock to your business. Today’s post is by Joe Calloway, author of Magnetic (CLICK HERE to get your copy). We’ve entered an entirely new marketplace for business with an entirely […]

The Simplest Sales Boosting Technique EVER

Sales are the lifeblood of any company. No sales, no company. In a cluttered, competitive world, it’s hard to get through to your prospects and make the sale. The good news is there’s an incredibly simple technique that should immediately boost your numbers and you can start doing it right now. Strap yourself in. You’re […]

Best of thoughtLEADERS 2015: Even Better than Last Year

It’s time again for our annual year in review list of the BEST posts we’ve published over the last 12 months. Welcome to the 2015 edition of The Figgies (our SEVENTH YEAR of em!  Wow!) which are the awards we give ourselves for writing awesome blog content (here are the 2009, 2010, 2011, 2012, 2013, […]

How the Three Box Branding Model Can Change Your World

Managing a global brand and bringing it to life at the local level has been historically challenging. A new model for setting a brand strategy then activating it and executing it can help overcome the challenges global brands face.   Today’s post is by Larry Light, coauthor of New Brand Leadership (CLICK HERE to get […]

Get More from Negotiations through Proper Anchoring

Most negotiations have an opening bid. That bid becomes the anchor that the rest of the negotiation centers upon. If you’re good at setting anchors – and at avoiding being anchored to a number you won’t like – you’ll get more out of your negotiations. There’s an interesting dynamic that can happen in negotiations. It’s […]

How well does your organization treat clients or customers?

Our reader poll today asks: How well does your organization treat clients or customers? – Extremely well — we take great care of them: 35.17% – Very well — we treat them better than most other companies: 34.88% – Well — we do a decent job but could improve a bit: 25% – Not well […]

Mitigating the Threat You Face from Substitute Products

One of the biggest threats your business faces is the threat of substitute products and services. There’s always somewhere else your customers can spend money. If you’re expansive in your thinking, you’ll identify the real threats you face and you can mitigate them accordingly. A good business plan or strategic plan has to spell out […]