The Importance of Diversifying Your Business

I had a great conversation with a friend of mine. He was bemoaning the fact that his company was almost completely dependent upon one huge customer. He saw the inherent risks in that relationship but confessed his organization had a bad habit they couldn’t kick. They had succumbed to the addiction of predictability and comfort. […]

3 Keys to Cultivating High-Return Relationships

Today’s post is by Gary Polsky, author of Selling Healthcare (CLICK HERE to get your copy). If you’re reading this, odds are you’re looking to take it to the next level in interacting with customers and colleagues (which includes just about everything except cyber crime).  I’m convinced you will experience greater professional success—and happiness—if you […]

How to Avoid the Transparency Trap

Today’s post is by Victor Prince, one of our thoughtLEADERS instructors. “Transparency” has become a hot buzzword over the last several years among business leaders and consultants. We have all probably heard something like this from someone with a big job title – “We have got to be more transparent!” Fast forward through a ton […]

Is your business ready to expand overseas?

Today’s post is by Sloan McKinney who has a passion for helping companies expand their global footprint. Introducing a business to a new country is very much like starting from scratch with a brand new company. Though a company may have experienced wild success on a much smaller level, the array of factors that could […]

Using Emotions to Craft a Memorable Speech

Today’s post is by Dr. Vikas Jhingran, author of EMOTE: Using Emotions to Make Your Message Memorable (CLICK HERE to get your copy). More than decade ago, my wife and I witnessed a stunning incident near the Pier 39 waterfront in San Francisco. On a balmy day, with sea lions and seals soaking sun all […]

Collateral Value is the Key to Your Business’ Success

Today’s post is by John Cameron, author of ROCK SOLID – How to Strengthen Your Company (CLICK HERE to get your copy). What is collateral value and more to the point, why is it important? It’s easier to understand this concept by contrasting it with direct value. Direct value is what your customers actually pay […]

How to Instantly Lose Credibility Like a Guru Ninja

Titles matter. A lot. So do email addresses and signature blocks. As unfortunate and as shallow as it is, people make a first impression snap decision about you and your business in an instant. If that instant includes your title it can make or break your business opportunity. Yes, CxO, Vice President, Director, Manager, Analyst, […]

Best of thoughtLEADERS 2013: The Greatest Posts EVER

It’s time again for our year in review list of the BEST posts we’ve published in 2013. It’s time for the 2013 edition of The Figgies which are the awards we give ourselves for writing awesome blog content (here are the 2009, 2010, 2011, and 2012 editions of those awards). This is an annual event […]

How Value Really Builds Trust, Credibility and Longevity for Your Brand

Today’s post is by Brian Church, author of Relationship Momentum (CLICK HERE to get your copy). “Try not to be a success, but rather to be of value.” — Albert Einstein Webster’s definition for the word value is, “A fair return or equivalent in goods, services, or money for something exchanged; relative worth, utility, or […]

Building Successful Brands: Real Purpose Isn’t Built in a Day

Today’s post is by Chuck Wall, author of Customer CEO: How to Profit from the Power of Your Customers (CLICK HERE to get your copy).  Here’s Chuck… Tired of hearing brands blather on about how much they really care about their customers?  Wouldn’t it be a lot more honest if they would just admit their […]