slidedown

Should you focus on great technology or a great operation?

Our reader poll today asks: Which is more important: having a great technology to sell or a great operation that sells it? It’s all about the tech. It’ll sell itself. :15.5% Operations and execution is where it’s at.: 84.5% The tech is the easy part. No matter how great your technology is, if you can’t sell […]

Want to succeed as a consultant? Pick the right revenue model

If you want to be a consultant and run your own firm, you need to have a good sense of your revenue model. There are many to choose from. Pick the right one and be very profitable. Pick the wrong one and you’ll be working like a dog for a tiny paycheck. Your revenue model […]

5 Ways to Get Buyers to Tell Stories to Help You Close the Deal

Getting your buyers to tell stories can give you insight into how to sell to them more effectively. Here are five ways to get your buyers to tell you their stories. Today’s post is by Paul Smith, thoughtLEADERS principal and bestselling author of Lead With a Story and  Sell With a Story. Your first objective […]

How would you characterize your approach to growing your business?

Our reader poll today asks: How would you characterize your approach to growing your business? – I lean toward “structured” and focus on pragmatic planning and execution: 56% – I lean toward “creative” and always generate new, interesting ideas: 44% Balancing creativity with structure. It’s a pretty even split between structure and creativity, with the edge […]

Do you believe storytelling is an important skill when it comes to making a sale?

Our reader poll today asks: Do you believe storytelling is an important skill when it comes to making a sale? – Absolutely. Great storytellers are much more effective salespeople: 80.3% – Kind of. Storytelling confers a slight advantage in selling: 15.4% – Not really. It doesn’t sway a sales decision much: 2.7% – Not at all. […]

Combine Vulnerability and Credibility for a Powerful Marketing Message

Vulnerability is often seen as a flaw or sign of weakness. But if you look at vulnerability differently, it can become a powerful part of who you are and how successful you are. Today’s post is by Sage Lavine, author of Women Rocking Business (CLICK HERE to get your copy). Ladies: Have you ever felt […]