Should you focus on great technology or a great operation?

EKG Pulse Graph with Glowing Blue Line

Our reader poll today asks: Which is more important: having a great technology to sell or a great operation that sells it?

  • It’s all about the tech. It’ll sell itself. :15.5%
  • Operations and execution is where it’s at.: 84.5%

The tech is the easy part. No matter how great your technology is, if you can’t sell it and execute your business plan, the tech is worthless. Ensure you invest appropriate time and energy in thinking through your operating model and managing execution. It’s much more important to get the basics right: define a strategy, hire the right people, sell like crazy, execute your plan and give up control to let the talented people you hire do their jobs. If you stay too focused on the tech, you’ll find you own 100% of a cool code base or product that no one uses.

Do you agree with these poll results? Let us know in the comments below!

Mike Figliuolo at thoughtLEADERS, LLC

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These results were originally a SmartPulse poll in SmartBrief on Leadership which tracks feedback from more than 210,000 business leaders. Get smarter on leadership and sign up for the SmartBrief on Leadership e-newsletter.

One Response to “Should you focus on great technology or a great operation?”

  1. Holly Bierer says:

    Good Day, I agree operation and execution need to come first. However, technology needs to be included in the strategy of the organization. Not all technology is created equally. Depending on the company and it’s goals, choosing which technology to use is extremely important. Putting the wrong technology in place can take down any operations or processes in a heart beat.

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